Learning Outcomes
At the end of this training, participants will be able to:
- Implement strategies to engage customers through social media marketing
- Integrate social media marketing tools into an existing marketing plan
- Determine which social media channels best fit organizational marketing objectives
- Explain how social media marketing differs from traditional marketing
- Describe best practices and rules of engagement for online sales and marketing
Course Module
Essentials of Social Media Marketing Strategies
- Training Seminar Overview and Learning Objectives
- Are you keeping up with changing technology?
- How social media marketing differs from traditional marketing?
- Benefits of Using Social Media Marketing
- Avoiding common mistakes in Social Media Marketing
- Case Study: Best Practices of Social Media Sales and Marketing
- Social Media’s Impact on Customer Service
Using Persuasion to Enhance Sales and Marketing Effectiveness
- What is the difference between Sales and Marketing?
- Marketing and Selling to the Four Customer Buying Styles
- Body Language Skills to Enhance Video Presentations
- Active Listening Skills Development
- How to Use Questioning Skills to Identify Customer Expectations and Service Requirements?
- Keys for Designing a Multi-Media Sales Presentation
Crafting a Social Media Marketing Strategy
- 8 Marketing Trends to Implement in Your Marketing Plan
- 5 Steps in Building Your Social Media Marketing Plan
- Using SWOT for Social Media Market Analysis
- Creating Website Content
- Market Segmentation
- Porter’s 5 Forces
- Building Brand Loyalty
- How to make a video go viral?
Professional Development for Continuous Improvement
- Practical Exercise: Developing Your Action Plan
- Your Attitude Makes a Difference
- Setting SMART objectives
- Practical Exercise: Setting Personal Development and Business Goals
Who Should Attend
Sales and Marketing Personnel
Training Delivery Techniques
For learning to be more impactful and effective, we adopt a seamless combination of Lectures, Group Discussions, Case Studies, Individual/Group Exercises, Videos and Role Play. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and this will aid attendees to apply the knowledge gained both at work and personally.
