Course Details

Aggressive Market Penetration & Dominance

Most businesses are confronted with two major problems: ‘Sales’ and ‘Other Issues’. 

It is true that if sales are growing, then every other business problem becomes solvable. If you are desirous about multiplying your volume, increasing your market share, dominating the market and exceeding sales targets, then this training on offensive market drive is the right fit for your sales and marketing team. 

Penetrating and dominating a market refers to the successful and consistent selling of a product or service in the specific market, and it is measured by the amount of sales volume of an existing good or service compared to the total target market for that product or service. This training will offer participants the requisite skills needed to lead the market through relevant business growth strategies. They will understand the benefits of product knowledge, tactfully manage resistance from difficult prospects, perform intelligent client analysis, grow market share and build greater goodwill for the organization.

Course Module

  • Rethinking Marketing Concepts and Developing Professional Selling Skills
  • Dominating your market: Aggressive Marketing Strategies
  • Implementing Sales Strategy
  • Product Knowledge & Intelligence
  • Strategic Management of Major Accounts
  • Marketing Planning Process for Aggressive Market Takeover
  • Territory & Outlets Administration
  • Customer Service & Relationship Management
  • Profitable Negotiation
  • Planning Market Segmentation, Targeting & Positioning
  • Digital Marketing Campaign Strategies

Who Should Attend

Business Development Managers/Executives, Sales & Marketing Team Leaders/Executives, Client Service Officers, and Relationship Managers. 

Training Delivery Techniques

For learning to be more impactful and effective, we adopt a seamless combination of Lectures, Group Discussions, Case Studies, Individual/Group Exercises, Videos, and Role Play. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and this will aid attendees to apply the knowledge gained both at work and personally.

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