Course Details

Finding & Winning New Businesses

New business is the engine of every company’s growth and profitability. Your business survival is largely tied to your ability to win new customers and keep the existing ones on a continuous basis. This training course is specially packaged to take participants through the process of planning, prospecting and positioning their organizations for winning new customers.

Learning Outcomes

Participants will:

  •  Develop the confidence required to win a new business.             
  • Identify sources of New Businesses. 
  • Acquire techniques for generating useful leads.             
  • Learn how to turn Prospects into Clients.
  • Develop relationship management capabilities.          
  • Understand Follow-up and Feedback Procedures.
  • Learn how to make attractive offer analysis and sell solutions professionally.

Course Module

  • Generating New Business Leads
  • Types of Prospects
  • How to Open Doors
  • Target Market and Product Analysis
  • Understanding Competition and Developing Strategies to Succeed
  • Sales Pitches that Win
  • Managing Personality Types and Challenging Behavioural pattern
  • Acquisition, Retention and Reactivation Strategies
  • Effective Negotiation Skills
  • Developing Relationship Management Skills
  • Digital Marketing Campaign
  • Prospects and Client Research Analysis

Who Should Attend

Business Development Managers/Executives, Sales & Marketing Team Leaders/Executives, Client Service Officers, Relationship Managers. 

Training Delivery Techniques

For learning to be more impactful and effective, we adopt a seamless combination of Lectures, Group Discussions, Case Studies, Individual/Group Exercises, Videos and Role Play. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and this will aid attendees to apply the knowledge gained both at work and personally.

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