Course Details

Marketing & Sales Executive Skills Workshop

This training will provide the fundamental skills and knowledge required to begin a successful career in sales. A good understanding of ‘Sales Language’ will help participants to understand customers’ behavior and how to deal with them, enabling more rewarding relationships. They will be imbued with the ability to sell with confidence, enthusiasm, determination and build a great career in Sales & Marketing.

Learning Outcomes

Participants will learn how to:

  •  Become a successful salesperson.           
  • Build a strong market position for a product. 
  • Initiate, Develop and Close profitable sales.    
  • Guide their customers through the sales process
  • Overcome objections through problem-solving techniques.  
  • Enhance sales through social media
  • Negotiate professionally.                     
  • Present their products to solve clients’ problems  (Consulting)

Course Module

  • What makes a Successful Sales Person
  • Buying and Selling Process
  • Selling Behaviour Assessment
  • Industry and Market Analysis
  • Product Knowledge
  • Know Your Clients
  • 7 Mistakes to avoid in Selling
  • Networking and Developing Profitable Relationships
  • ‘Winning’ Presentation Skills
  • Personal Development & Grooming

Who Should Attend

Graduate Trainees, Business Development Executives, Sales & Marketing Team Executives, Client Service Officers, Relationship Officers. 

Training Delivery Techniques

For learning to be more impactful and effective, we adopt a seamless combination of Lectures, Group Discussions, Case Studies, Individual/Group Exercises, Videos and Role Play. Participants will gain both theoretical and practical knowledge of the topics. The emphasis is on the practical application of the topics and this will aid attendees to apply the knowledge gained both at work and personally.

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